Setting Sail for 2026 | FAWDE: Prompt Action and Solid Execution to Embark on a New Journey

The year begins with resolve and starts with a charge. In January, FAW Jiefang convened a series of intensive work deployment meetings, setting clear targets for a strong start and the full year, and sounding the clarion call for key initiatives. In immediate response, FAWDE’s Powertrain Business Unit swiftly translated these directives into concrete actions, driving the effective implementation of all tasks through precise planning and collaborative effort, thereby laying a solid foundation for high-quality development in 2026.

Precision in Marketing Strategy, Securing Early Market Success

FAWDE’s marketing teams promptly acted on the requirements of FAW Jiefang’s “Unite All Efforts, Strive for a Strong Start” marketing mobilization. They refined target breakdowns, assigned annual tasks to specific business units and responsible individuals, and charted a clear operational roadmap.

Each regional team focused on key assembly products such as the 6DV1, 6SX1, 6SV3, and AMT transmissions, formulating differentiated strategies based on local competitive conditions. This has established a coordinated national framework that allows for targeted regional breakthroughs. To address competitive pressures in the western markets, FAWDE launched an integrated plan combining product portfolios, service responsiveness, and customer development, aiming to capture market share through systematic operations.

Multifaceted Advance in Overseas Business, Accelerating Global Transformation

FAWDE’s overseas teams closely followed the deployment outlined in FAW Jiefang’s “Navigate the New Trend, Win Globally” overseas marketing mobilization. Anchored to the annual export sales target, they implemented precise regional strategies: consolidating market presence in Africa and the Middle East by promoting the transition to sixth-generation products and introducing high-horsepower upgrades; making inroads into Southeast Asia and Latin America to increase core product share; and expanding into new markets such as Australia and New Zealand by enhancing service and agency networks.

Concurrently, FAWDE strengthened its overseas service support by establishing a digital response mechanism and accelerating the development of local talent teams, thereby solidifying the foundation for its international growth.

Systematic Quality Enhancement, Fortifying the Foundation for Development

FAWDE’s quality management teams immediately communicated the spirit of FAW Jiefang’s 2026 Quality Initiative Kick-off Meeting. They decomposed the overall quality objectives into 209 specific metrics, ensuring these responsibilities were firmly embedded within each functional department, factory, IPD project team, and dedicated task force.

FAWDE established ten major project teams to oversee 37 quality improvement initiatives and overseas quality enhancement plans, reinforcing control through multi-point efforts. The company optimized its quality control system for new energy products, built a multi-dimensional quality profile for overseas markets, and improved its rapid response mechanisms. These comprehensive efforts in quality enhancement are designed to empower sustainable, high-quality development.

Organization-Wide Drive for Efficiency, Uniting Efforts on Cost Optimization and Value Creation

FAWDE’s finance department actively implemented FAW Jiefang’s 2026 plan for revenue growth and cost optimization. It established a full-chain management model encompassing “Targets, Execution, and Assessment” to foster coordinated efforts across all departments and encourage full employee participation.

Initiatives were launched across the organization: the procurement system initiated competitive bidding for key materials; R&D advanced the localization of imported components; quality control focused on reducing warranty and maintenance costs; and production logistics optimized layouts and promoted the recycling of used parts. Through such refined management practices, FAWDE is tapping into new efficiency gains to ensure the achievement of its cost optimization and value creation goals.

With these measures rapidly taking effect, FAWDE’s resolve is stronger than ever. All employees across the Business Unit, embracing a “sprint-from-the-start” mentality, are firmly aligned with the strategic vision of “Technological Jiefang, Green Jiefang, International Jiefang.” United in purpose and committed to solid work, FAWDE is striving to write a new chapter of high-quality development in 2026.