Jiefang Power Brand Architecture
Jiefang Power implements the product brand and element brand structure model driven by the corporate brand. The brand structure is concise, has a certain degree of extensibility, is easy to manage and spread, and matches the overall strategy and brand goals of the business unit.
Jiefang Power Brand Core Value System
The core value system of the Jiefang Power brand includes five parts: brand positioning, brand mission, brand vision, brand value, and brand declaration.
Brand Positioning
China Power Expert, Empowers You to Move Forward
Brand Mission
To Be "China's No. 1, World Class'", a Green, Effieient and Intelligent Powertrain Provider
Brand Vision
National Brand, High-end Power
Brand Value
Quality, Energy Efficiency, Innovation, Symbiosis
Brand Declaration
We cherish quality like life, lay the foundation of our national brand, persist in innovation and low-car-bon, and create the soul of high-end power. With the concept of responsibility and lean, we can achieve harmony and symbiosis with society
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