Three development stages of brand strategy
Grow into a "China's No. 1, World Class" green, efficient and intelligent high-end power brand
2019-2021 Five Unity
Brand Building The first stage domestic well-known stage
Well-known brands in the domestic power industry, Leading technology industry.
Integrate all the resources of the engine division to build the "Liberation Power" brand,
Establish a unified brand image and strengthen brand recognition, reputation and loyalty.
Under the unified leadership of the Engine Division, the decision-making and implement integration, improve and enhance management efficiency.
Unified product birth process, unified product development standards,
Unified design platform and design management.
Unified quality standards, unified quality control
And improve the process, unify the quality evaluation system.
Integrate professional service experience and advantages, and unify service standards
And service connotation to improve user satisfaction.
2022-2025 Three breakthroughs
The second stage domestic leading stage
Well-known brands in the domestic power industry, Technology is in line with international standards.
Integrate product series, rationalize product platform,
Form the advantage of a full-line product platform in the industry.
In the field of traditional internal combustion engines, creating "the most fuel-efficient, environmentally friendly, and most reliable"
The three most engines of the company, maximize the value; in the field of new energy,
Strengthen research on new energy sources such as fuel cells and hybrid power,
Create "green, efficient and intelligent" power, provide users with a complete solution of leading power system.
With leading technology, permanent quality, and core service,
High-end brands enter the international market and gradually strengthen
The influence and voice of Chinese power brands in the global market.
2026-2030 Two leading
The third stage internationally renowned stage
Well-known brands in the international power industry, International leading technology.
The traditional internal combustion engine and new energy technology are internationally leading,
To achieve the goal of national power products going to the world.
The brand’s international influence and market competitiveness,
Comparable to international famous brands, and has a cost-effective advantage.