Brand Culture

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Jiefang Power Brand Architecture

Jiefang Power implements the product brand and element brand structure model driven by the corporate brand. The brand structure is concise, has a certain degree of extensibility, is easy to manage and spread, and matches the overall strategy and brand goals of the business unit.

Faw Jiefang Automotive Co., Ltd.

Jiefang Power Brand Core Value System

The core value system of the Jiefang Power brand includes five parts: brand positioning, brand mission, brand vision, brand value, and brand declaration.

  • 01. Brand positioning

  • 02. Brand mission

  • 03. Brand vision

  • 04. Brand value

  • 05. Brand declaration

Brand positioning

Product Brand

The product brands of Jiefang Power include ALL-WIN, POWER-WIN, and KING-WIN.