MARKET OPERATION IN IRAN

- Jun 02, 2016 -

As the most populated country and also the only country with an industry foundation in Middle East, Iran takes a major leadership in this region. Since it is an important strategic market for FAWDE, we built a modern truck assembly plant there, with a planned annual output of 4,000 trucks, covering light, middle and heavy trucks; in the meantime, Iran has a developed local automobile industry with independent commercial vehicle and diesel engine industry. In 2015, FAWDE sold more than 2,000 diesel engines in Iran, among which more than 1,500 are heavy trucks. Thus a large export was made after successful fitting with local vehicle manufacturers of Iran. Since its foundation from 2013, our Iran office has achieved a great result from products to network, from vehicle manufacturers to terminals. In the heavy truck market, our J6 and 6DM engines hold a market share of more than 30%. In the single unit market, we realized a sole fitting with ASA light truck in cooperation with a well-known commercial vehicle manufacturer of Iran, Azarettesal. And in the set market, we are cooperating with RE, an agent of Volvo. FAWDE has a sound service network in Iran, with which 18 parts and service stations were established along the major traffic lines of Iran. Besides, we have a sales agent for non-road sets through a proxy mode.


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